Sunday, August 16, 2009
Saturday, August 15, 2009
Trade Me content and Seek ad
Amusing observation:
I am not sure if this Seek ad on a trade me press release was part of our ad agency market place ads or a run of network, but it is a nice little laugh to see all a seek ad right next to the article. Stands out like a dogs balls.
I see these sorts of ad/content conflicts every week and often find amusement in them.
Job market tanks but outlook improves - Trade Me
Trade Me Jobs have come out with another release about the job market, this time how the market has tanked. With the jobs market listings online being hotly contested, and a lack of listings, it is no surprise Trade Me are making an effort to get their name out in the market.
Seek are still out in front in unique users. I wonder if Seek are short on listings too?
Last month Trade Me made some spin about how they had more page impressions in their jobs section and Seek came back with stats about unique users which showed up some strong differences in interpretation and the spin both Seek and Trade Me were using to try to show themselves as leaders in the market place.
Seeks 750,000 unique visitors (14.5 million page impressions and 510,000 un-duplicated on Trade Me) vs Trade Me's 15 million domestic page impressions(no numbers about unique visitors published). Either way its huge for both.
Friday, August 14, 2009
First Platinum Fund projects announced
Broadcast funding agency NZ On Air today announced the first projects to receive funding from the new Platinum Fund.
The Platinum Fund was established in March this year to stimulate new high-quality locally made television programmes.
The fund is available for projects to screen on any of the six free-to-air broadcasters. NZ On Air’s Board met this week to consider the first Platinum Funding round.
“The priority this year is for drama, documentary and current affairs programmes that are demonstrably different from anything we’ve funded before,†said NZ On Air chief executive Jane Wrightson.
First Platinum Fund projects announced | infonews.co.nz New Zealand's local news community
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The Platinum Fund was established in March this year to stimulate new high-quality locally made television programmes.
The fund is available for projects to screen on any of the six free-to-air broadcasters. NZ On Air’s Board met this week to consider the first Platinum Funding round.
“The priority this year is for drama, documentary and current affairs programmes that are demonstrably different from anything we’ve funded before,†said NZ On Air chief executive Jane Wrightson.
First Platinum Fund projects announced | infonews.co.nz New Zealand's local news community
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Wednesday, August 12, 2009
Government confirms new cell phone rule
From November 1 it will be against the road rules for drivers to text or talk on a handheld cell phone while driving.
The change is part of the Land Transport (Road User) Amendment Rule and will see drivers using handheld mobile phones receive an infringement notice consisting of an $80 fine and 20 demerit points.
Transport Minister Steven Joyce says that driver distraction - particularly through the use of cell phones - is a real issue on our roads.
"There are a lot of other distractions while driving but handheld mobile phone use has grown to become a significant problem. The reality is we need to send a strong signal to all road users that it's not on.
"Texting and driving, in particular, is a total no brainer.
Drivers will still be able to use hands-free devices and two-way radio under the ban. There would also be an exemption for 111 calls made for genuine emergencies.
Mr Joyce says allowing hands-free recognises that many business and trades people depend on being available on their cell phones for their livelihood, and that hands-free phones are less distracting to operate than handheld phones.
"However, I would still urge hands-free users to pull over to make or respond to calls whenever possible."
Between 2003 and 2008, there were 482 injury crashes and 25 fatal crashes in New Zealand where the use of a mobile phone or other telecommunications device was identified as a contributing factor.
"If you're at the wheel you should be focused on driving - as you're already required to.
"Driver distraction is a priority area for the upcoming road safety strategy review. We will soon be asking for the public's opinion on how to address road safety issues over the next ten years."
The Road User Rule also includes a requirement for motorcyclists and moped riders to operate headlights during daylight hours. The number of motorcycle crashes has increased rapidly in recent years as motorcycle usage has grown in popularity again. This requirement will help to ensure that motorcyclists are visible to other road users.
Government confirms new cell phone rule | infonews.co.nz New Zealand's local news community
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The change is part of the Land Transport (Road User) Amendment Rule and will see drivers using handheld mobile phones receive an infringement notice consisting of an $80 fine and 20 demerit points.
Transport Minister Steven Joyce says that driver distraction - particularly through the use of cell phones - is a real issue on our roads.
"There are a lot of other distractions while driving but handheld mobile phone use has grown to become a significant problem. The reality is we need to send a strong signal to all road users that it's not on.
"Texting and driving, in particular, is a total no brainer.
Drivers will still be able to use hands-free devices and two-way radio under the ban. There would also be an exemption for 111 calls made for genuine emergencies.
Mr Joyce says allowing hands-free recognises that many business and trades people depend on being available on their cell phones for their livelihood, and that hands-free phones are less distracting to operate than handheld phones.
"However, I would still urge hands-free users to pull over to make or respond to calls whenever possible."
Between 2003 and 2008, there were 482 injury crashes and 25 fatal crashes in New Zealand where the use of a mobile phone or other telecommunications device was identified as a contributing factor.
"If you're at the wheel you should be focused on driving - as you're already required to.
"Driver distraction is a priority area for the upcoming road safety strategy review. We will soon be asking for the public's opinion on how to address road safety issues over the next ten years."
The Road User Rule also includes a requirement for motorcyclists and moped riders to operate headlights during daylight hours. The number of motorcycle crashes has increased rapidly in recent years as motorcycle usage has grown in popularity again. This requirement will help to ensure that motorcyclists are visible to other road users.
Government confirms new cell phone rule | infonews.co.nz New Zealand's local news community
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